In build · launching 2026

Health and wellness, curated by clinicians — not by an algorithm.

We are building a curated platform for the products that actually earn a place in a healthy life — for women and men. It launches with women's health first: perimenopause and menopause, led by a practising doctor. Behind it sits DoctoriumGP, a CQC-registered private clinic in Derby, England. Nothing gets listed that hasn't been through our hands first.

How the range is chosen

01Evaluated before listed. Devices, supplements, diagnostics and everyday products are used properly by our team — a clinician living with a product over weeks, not a fifteen-second unboxing.
02Honest, both ways. What doesn't perform is told privately and never listed. What does perform is recommended without hedging.
03Clinically led. The women's health range is led by our Clinical Director, a practising doctor. Claims are checked against evidence, not marketing copy.
04Beyond the shelf. The platform sits alongside the clinic and national telemedicine — recommendations reach people through appointments, digital channels and the ranges we publish.

Where this is going

Audience first

The launch audience is women in perimenopause and menopause — a demographic underserved by evidence and oversold by marketing. That audience is being built now and marketed to heavily, with men's health and broader wellness ranges following behind it.

National and international

The clinic is in Derby; the reach isn't. National telemedicine sits alongside the platform, and the digital operation sells around the clock — UK first, then across the English-speaking markets.

Our own products, too

We build and sell our own clinician-made digital programmes — education courses, personalised results dashboards, memberships. They're marketed hard to the same audience the curated range serves, so every product listed rides the same traffic.

Who is behind it

Clinical Director · Women's Health Lead

Dr Gemma Lewis MRCS MRCGP

Practising GP and surgeon by training. Leads the clinical standards behind every listing — with a particular focus on women's health, perimenopause and menopause, where marketing has long outrun evidence.

Managing Director · Commercial

Ade Whetton

Leads the commercial side: sourcing, supplier partnerships and the digital operation behind the platform. The rule he set: if we wouldn't use it ourselves, it doesn't go in front of anyone else.

The clinic

DoctoriumGP

A CQC-registered private clinic in Derby, England — provider ID 1-20709112574. The clinical foundation the platform is built on: real patients, real appointments, real accountability.

For brands & suppliers

We're choosing the launch range now.

If you make something genuinely good — health tech, supplements, diagnostics, recovery, personal care, or the everyday products that make a healthy life easier — we want to evaluate it before the range is set.

What we ask: evaluation samples and straight answers about your product.

What you get: an honest clinical evaluation either way, and — if the product earns its place — a listing in a clinician-led range marketed first to our perimenopause and menopause audience, across the UK and internationally, with affiliate, reseller or UK-representation arrangements to suit.

admin@doctoriumgp.com